It’s not your fault — Your brain is self-centered

You’re in the middle of a conversation and suddenly turn away because you heard your name. While this ‘cocktail party effect’ of turning our attention toward self-related stimulation is well-known, scientist don’t know if something similar happens inside our heads. By testing for ‘self-referential bias’ in working memory, researchers are starting to understand how our brains make us naturally self-centered.

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