Green energy nudges come with a hidden cost

Many US households receive energy bills comparing their use to that of similar neighbors to remind them to use less energy. Such policies aim to ‘nudge’ people toward making better choices, both for their future selves and for others. Nudges like these have become popular among policymakers, because they are virtually costless to implement. However, a new study finds these nudges have an unexplored cost: they can decrease support for policies with far greater impact.

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