If someone is trying to persuade or influence others, should they use a story or stick to the facts? According to research from social psychologists, stories can increase the persuasiveness of weak facts, but actually decrease the persuasiveness of strong facts.
Facts and stories: Great stories undermine strong facts
If someone is trying to persuade or influence others, should they use a story or stick to the facts? According to research from social psychologists, stories can increase the persuasiveness of weak facts, but actually decrease the persuasiveness of strong facts.