It’s no longer news that our data is for sale. Data brokers often use online browsing records to create digital consumer profiles that are then sold to marketers as pre-defined audiences for targeted advertising.
Researchers lift the curtain behind the ‘black box’ of data broker records
It’s no longer news that our data is for sale. Data brokers often use online browsing records to create digital consumer profiles that are then sold to marketers as pre-defined audiences for targeted advertising.