Structural coloration is promised to be the display technology of the future as there is no fading – it does not use dyes – and enables low-power displays without strong external light source. However, the disadvantage of this technique is that once a device is made, it is impossible to change its properties so the reproducible colors remain fixed. Recently, a research team has successfully obtained vivid colors by using semiconductor chips – not dyes – made by mimicking the human brain structure.