Storytelling that educates and entertains — aka ‘edutainment’ — is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study.
Multicultural millennials respond positively to health ‘edutainment’
Storytelling that educates and entertains — aka ‘edutainment’ — is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study.