Communicating science can benefit from scientists ‘being human’

As social beliefs and values change over time, scientists have struggled with effectively communicating the facts of their research with the public. Now, a team of researchers believe scientists can gain trust with their audience by showing their human side. The researchers say it can be as simple as using ‘I’ and first-person narratives to help establish a personal connection with the audience.

Leave a Reply

Your email address will not be published. Required fields are marked *