Sensation seekers, risk-takers who experience more bitterness apt to drink IPAs

People who seek novel and powerful sensations and are more prone to taking risks — and who perceive bitter tastes more intensely — are more likely to prefer bitter, pale-ale-style beers and drink them more often, according to sensory researchers, who conducted a study that involved blind taste tests and personality assessments.

Leave a Reply

Your email address will not be published. Required fields are marked *