For endangered lemurs, internet fame has a dark side

A ring-tailed lemur named Sefo became an internet sensation in 2016 when a video of him demanding back scratches from two boys was viewed 20 million times in a week. Now, a new study of Twitter activity shows that viral videos of seemingly cuddly endangered animals can have a dark side too — by fueling demand for them as pets.

Leave a Reply

Your email address will not be published. Required fields are marked *