Candidates who use humor on Twitter may find the joke is on them

Political candidates’ use of humor on social media could sometimes backfire on them with potential supporters, new research suggests. People were more likely to view messages using humor as inappropriate for a political candidate they didn’t know, the study found. That led participants to rate a candidate using humor as less credible than one who didn’t — and less likely to get their vote.

Leave a Reply

Your email address will not be published.